“a powerful and personalised way to get your message to your customers or prospective clients”
Research has shown the most successful advisers have 20 points of contact with their key clients each year. But how do they do this?
What is it?
What is it?
An easy, effective and powerful tool that combines the personal touch along with the flexibility of email…that’s an electronic postcard or what we call, an e-postcard. Simply put, it is an email to which we have added an audio or video message.With the use of Audio and video in emails and webpage like these you can create an instant connection with clients and prospects
Why?
It is an innovation that helps business owners position themselves as the experts in their field in a way that it presents good information to prospective clients or, existing clients they haven’t seen or heard from in a while.
So why would you use an e-postcard? Why would you create a voice or video message to your clients or prospective clients? Well, we can think of many reasons. In fact we couldn’t think of a business that couldn’t use it. Just think how you can use it to touch base with your clients…the possibilities could be endless.
How?
Here are a couple of ideas that come to our marketing mind. You could:
How?
Here are a couple of ideas that come to our marketing mind. You could:
● use it to advise your client where things are in the application process
● use it as a weekly/monthly update of news specific to your clients
● send it to prospects outlining your services prior to your first meeting
● ask your clients to forward an e-postcard on to their friends or business associates as a referral tool through which you can deliver the perfect presentation
● help your client understand a problem or provide answers to their questions
● add an offer and a call to action and you have a cost effective way to generate leads anytime of the day or night.
It is also a very powerful tool for organisational leaders to get their message out to prospective clients, to their staff, their distribution or sales force, even to the media.
Target Marketing
An interesting observation we’ve made since creating e-postcards is that they can be very targeted to whom you direct them. Your audience is whom you choose it to be.
An interesting observation we’ve made since creating e-postcards is that they can be very targeted to whom you direct them. Your audience is whom you choose it to be.
e-postcards can breathe new life into a marketing campaign and take any business off life support
See an example >> ePOSTCARD Click Here
