Get back on the phone dont get hooked on emails
Salespeople seem to be “hiding” behind emails when prospecting. Use this trend to your advantage! You could try a new (or rather old) way to break away from the crowd.
Here’s a list of 5 Ways to Make the Phone Work for You…
1. Immediate Results – If your prospect picks up, do your best to engage in just a few minutes of dialog with them… even if it’s just 2 minutes. Use that valuable time to gather key information. There’s more to learn from conversation than you could ever discover through email.
2. Phone Preference – Some prospects still prefer the phone over email. You could send 100 emails to a “non-email” person, and they will never respond. But catch them on the phone, and you have their full attention!
3. Personable – With all the automated email campaigns going around, it makes a big difference when you hear someone’s voice. Don’t be just an email address. Be a real person that can demonstrate value. Even when you leave voice mail, you plant seeds and begin to establish that person-to-person experience.
4. Be Different – Your prospect may be getting as many as 10-20 “cold”… unoriginal emails a day. What do you think they are doing? …Delete… Delete… Delete. Craft a targeted phone script that will capture the decision maker’s attention.
5. Get Commitment – Get your prospect to commit to a next step. Even if they aren’t ready to move forward right now, you can set up a time to talk in the near future.
